"The big breakfast"
Kellogg's is one of the largest and most popular cereal producers in the world. The company is entering the Bulgarian online space for the first time and trusted us to make it the right way.
So far as the brand has had no presence in any social network so it was a pleasure for us to ‘present’ it to the Bulgarian Facebook users. We decided to do this in the most fun and enjoyable way - with the game. The game was active for a week and took place around Christmas when people have more free time and are in the mood for some fun games!
The mechanics of the application were simple. Everyone who gave the right answer to our Kellogg’s question was given an identification code and was automatically included in the raffle for our prizes! All the winners were chosen through a raffle and the prizes they got were just delisious – 400 boxes of tasty cereal – two for each winner.
The campaign promotion was supported by an active Facebook advertising and constant support of the fan page. The game became so popular, that we had to provide additional places for all that prize giving! :)