In July 2015 the Swiss company Genoma - a leading European provider of medical services, specialized in genetic analysis entered the Bulgarian market. We were given the task to build their online presence and to acquaint the Bulgarian users with the company's products.
The first product of the company is a test for chromosomal abnormalities in the fetus and it's called Tranquility. It was presented at a major event in the hotel Arena di Serdica in Sofia City. We organized the event and it was attended by more than a hundred prominent health professionals to whom Tranquility was presented.
In order to help the entry of Genoma in the Bulgarian online space we created and currently are managing a Facebook fan page. We also made two apps with concise and useful information, that users will find helpful. The presentation of Tranquility was supported by Facebook ads.
We created a landing page, which we especially designed with the Bulgarian users in mind and the need to provide for them more information on Tranquility.
To further promote the company's products we are planning banner advertising, games, promotional activities and publications in healthcare orientated sites.