Creating the identity of Free Energy Market Association (FEMA)
Calipers created a complete corporate identity of the Association of Free energy market. The Association exists since 2014 and aims to become the setting of constructive communication between all market players in the industry.
While developing the logo we combined two graphic elements through which we tried to convey the spirit of the Association – one of the energy and electricity and the other which shows a whole made from its parts. With the first element we wanted to show the essence of the Association and the sphere in which it operates, and with the second element we aimed at showing the spirit and values of cooperation and mutual assistance that ASEP seeks to implement.
When choosing the logo font we were guided by the need to deliver the impression of an Association that is young and modern. That is why we chose simple, modern font with which to complement the overall feel of the whole identity.