Facebook game 'Child of Cryo-Save Bulgaria'
Photo contest for the fan page of the tissue bank
As part of the overall online communication strategy of Cryo-Save Bulgaria's Facebook we created application for the fan page that cares Calipers.
The application launched on March 1, 2013 and ran for two months. During this period, all facebook users had the opportunity to participate in the contest with a picture of their child, who's under three years of age.
The mechanics of the game includes fans of a fan page voting for those pictures. At the end of the competition the three photos with the most likes received vouchers for shopping.
Application "Photo Contest: Child of Cryo-Save Bulgaria" encountered high interest from facebook users and led to a large increase in fan page's fans.
Communicating the Photo contest was supported by Facebook advertising and email marketing campaign.