Facebook application "Herb garden of Krauterhof"
Fascinating game for online promoting of the brand
Following Bionat’s online strategy for promoting and communicating its brands, we have created Facebook app for Krauterhof.
The mechanics of the game allows the users to combine various herbal ingredients in order to create each one of Kräuterhof’s products. By doing so, they could win the product.
As a result of the game and its supporting campaign brand’s Facebook fan page gained thousands of new fans and reached a very high engagement percentage.
The most valuable asset turn out to be precisely targeted audience that keeps the engagement percentage high since the game and responses to each activity on Kräuterhof’s Facebook fan page