Eli Jewels is the brand of the popular Bulgarian jewelry designer Elena Dimitrova. We have already upgraded the company's identity by creating a new logo and since the client was pleased we were asked to create a new online store for her.
The site was made on Word Press which ensures easy management with no need of special training, specific knowledge or skills.
The design is clean and simple as we purposely avoided the use of bright colors and complex forms as much as we could. We chose this approach led by the jewelry themselves - colorful, unique and original. Our main goal was to design a page that compliments the jewelery and does not overload the users of the site with too many bright colors or images.